Marketing is a critical element of your business which ensures that potential customers understand the value of your products or services. The beauty of marketing is that while a product or service is prominent, this business process also focuses on customer needs. It serves both sides of the coin, i.e. customer and business, to provide results to both parties. On one hand, customers receive a good product with a worthy service, and on the other hand, business owners… they get more business.
Has the Face of Marketing Changed?
Yes, it has!
Earlier, people were unaware of many products and services because of a company’s inability to use marketing approaches effectively. But today, marketing is one of the first things to be implemented while setting up a new venture. It certainly has become a priority because it brings a lot more benefits to a business than just sales.
Today, entrepreneurs know marketing is the heart of a business, so they leave no stone unturned to exercise marketing strategies for the branding of the product.
Why Online Marketing?
Online marketing has become the new norm today due to the growing number of internet users. More than half of the population is using the internet for better engagement with the world. The wide reach of a digital presence is probably the reason why we see a huge rise in online marketing.
There are many advantages of having an aligned online marketing strategy:
- Boost in Sales
- Increased Web Traffic
- Brand Awareness
- Customer Engagement
- Increased ROI
What are the Online Marketing Trends Today?
We give you three online marketing trends to get the most out of your customers. Almost every business venture is relying on these strategies and are leveraging these to increase online market visibility to get as much web traffic as possible. So, let’s dig in more to find out how helpful these strategies are:
1. Social Media Marketing
Social media platforms like Facebook, Instagram, Twitter, Snapchat and many others have made it easier for companies to engage with their audiences. The ability to have instant virtual interaction and engagement is what makes this trend unique. Social media marketing allows you to build a network of your own to serve your audience with high-quality content.
2. Email Marketing
It is more of a direct way to familiarize potential buyers with the significance of your product or services. By making product launch announcements through email newsletters, you can ensure that your audience is notified of product updates. The good thing about email marketing is that it allows you to target an audience by demographic, which eliminates the irrelevancy of a certain product or service to others.
3. Influencer Marketing
When people look for a product and they see an inspirational figure using the same product, his/her reviews become one of the deciding factors in using that product or service. There are several social media influencers who will either review or promote your product/service as they have a large audience. The concept of ‘storytelling’ is a beautiful method to create brand awareness among an audience. Several potential buyers believe in product reviews and that is where storytelling is useful. The more stories you have to tell, the more authentic your business appears.
Simon Sinek once said ‘People don’t buy what you do, they buy why you do it.’ People want to understand your product and see why you do what you do. It is the story behind your product that draws them towards you and not your competitors.